New identity
May 1st 2004

To better serve its global customer base, Dow Corning is introducing a new identity for its Molykote brand of automotive, food and beverage and industrial lubricant products and services.

Randall Rozin, global brand manager, explains The new Molykote look is designed in a more modern and globally consistent style conveying our strengths of providing lubricant expertise, trusted performance, a complete line of products and services, and smart lubrication solutions for customers.

Only the packaging is changing. The product formulations remain the same exceptional quality and consistency customers have come to rely on for nearly 60 years.

Most lubricant products branded under the Dow Corning label will be marketed under the Molykote brand.

More articles from Dow Corning: