Sales success
January 1st 2008 A survey by national Cat Lift Truck
dealer, Briggs Equipment, has
revealed that when it comes to
making buying decisions,
customers rate the quality of sales
force representation as crucial, with
80% of larger customers rating it as
important.
The survey also found that when
it comes to the sales team, the
customers' priority is knowledge
and ability to provide advice on the
right truck.
Briggs Equipment believes
materials handling companies
need to rise to the challenge and
recruit and employ high calibre
sales people.
The company recently launched
an internal recruitment drive and
developed a bespoke 12 week
Trainee Sales Programme.
Greg Mulhearn, national sales
and marketing director, comments
"Our people create relationships
with our customers and it is the
quality of that relationship that
dictates our customers' experience
of Briggs." More articles from Briggs Equipment UK Ltd: | 
